CHRISTIE BOOSTS DIGITAL SCREENINGS AT SHOWCANADA 2007

CHRISTIE BOOSTS DIGITAL SCREENINGS AT SHOWCANADA 2007
Christie Projectors Demonstrate Latest Digital Technology for Theatres


Christie CP2000 Christie, a global leader in visual solutions for entertainment, business and industry, is a major sponsor of ShowCanada Niagara Falls 2007. Christie is providing the world’s most popular DLP Cinema® projector, the Christie CP2000, as well as a Christie Roadster HD18K three-chip DLP projector to demonstrate technological advancements on the digital front. An annual convention of theatre owners, ShowCanada is hosting more than 700 delegates from Canada's Motion Picture Theatre Industry, including representatives from the exhibition, distribution and production sectors, as well as Canada’s major theatre circuits and independent owners/operators.



The event is being held April 24-27 in Niagara Falls, Ontario, Canada. Digital presentations include previews of upcoming Hollywood features such as the latest movie version of the Broadway smash hit, “Hairspray”, distributed in Canada by Alliance Atlantis* Motion Picture Distribution LP. Director Adam Shankman and principle actors Nikki Blonsky and Elijah Kelley will be present for a live performance with clips from the feature to be released on July 20, 2007. 3D technology will also play a major role at ShowCanada. REAL D will utilize the Christie CP2000 to show footage of new products for cinema screens employing REAL D 3D technology. REAL D is the world's leading digital 3D experience provider, with more than 700 screens worldwide – 67% of which feature Christie DLP Cinema projectors.



The company will show clips from the new Disney 3D animated feature, “Meet the Robinsons”, 3D rock concerts featuring U2, sporting events, and gaming opportunities, all of which offer exhibitors exciting and competitive new revenue streams. Adina Lebo, executive director of the Motion Picture Theatre Associations of Canada, which organizes ShowCanada, noted that the event will welcome such industry leaders as Julian Levin, Twentieth Century Fox EVP of digital exhibition and non-theatrical sales and distribution, who will discuss the opportunities and challenges for theatre owners as Digital Cinema becomes increasingly popular.



National Association of Theater Owners president and CEO John Fithian will participate in a panel on new digital captioning technologies. “ShowCanada offers a unique and exceptional opportunity for theatre owners to learn about the latest industry trends and technological advancements that can help them maximize their revenue streams,” said Lebo. “Christie has always been a strong supporter of ShowCanada. With the brightest and most powerful Digital Cinema projectors on the market, Christie plays an integral role in presentations by digital content and technology providers such as REAL D.” “ShowCanada represents an important vehicle for the best of Canada’s creative cinema leaders and service providers to present their products to a receptive audience, including many of North America’s most influential cinema leaders,” said Craig Sholder, vice-president of Entertainment Solutions at Christie. “It is a fitting place for the Christie CP2000 DLP Cinema projector and Christie Roadster, which are manufactured here in Kitchener. We are proud to be a sponsor of this important industry event.”